by Jess Guy | Jul 28, 2026
Risks rarely appear suddenly. They emerge as week signals long before they become major threats. Organisations that identify and manage risks early are more resilient, adapt faster and protect their opportunities. Good risk management isn’t about avoiding risk...
by Jess Guy | Jul 21, 2026
Opportunities don’t always look like opportunities at first. They’re often hidden in unmet needs, emerging trends, overlooked segments and changing behaviours. The organisations that grow consistently are the ones that spot potential early and act before...
by Jess Guy | Jul 14, 2026
Your pricing and positioning shape how customers perceive value and whether they choose you. Testing assumptions reduces risk, uncovers what works, and strengthens your commercial edge.
by Jess Guy | Jul 7, 2026
Week 3: Understand how you compare in the real world. Identify strengths, weaknesses and white space opportunities to differentiate and win.
by Jess Guy | Jul 1, 2026
Week 2: Understand What Customers Really Value explores the motivations, pain points, decision criteria, and desired outcomes that shape customer decisions. Gain practical insights to improve your messaging, positioning, and overall business strategy by understanding...
