Insights and Articles

Why Cheap Thinking Is So Expensive 

Why Cheap Thinking Is So Expensive 

There is a line from Terry Pratchett that has no business being as useful in boardrooms as it is on rainy cobbled streets. It comes from Men at Arms, via Samuel Vimes, a man who understands both poverty and wet feet better than most consultants understand...

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AI Is Scaling Faster Than Its Value

There is a certain inevitability about how businesses adopt new technology. First comes the excitement. Then the overconfidence. Then, usually, the incident.  Artificial intelligence is no exception. In fact, it may be the fastest we’ve ever gone...

Why AI Inclusion Matters for SMEs 

Artificial intelligence is no longer a future phenomenon but an everyday reality in business. Large organisations are racing to adopt new ways of working and competing with advanced AI technologies, with the advantage of devoting significant amounts of money, people,...

5 Tips to Improve Sales Performance  

Improving sales performance is rarely about working harder (I feel a Scott Adams quote coming). More often, it is about working with better information. In complex B2B environments, particularly in enterprise markets, sales are heavily influenced by how well teams...

How AI is Changing Telecoms 

Not long ago, telecoms were mostly about coverage maps (I still have my old Cable and Wireless sub-sea cable systems poster somewhere), signal strength, and price per megabit. If the network was fast and reliable, most businesses were satisfied. That is...

When the Machines Start Guessing the Future

We have become used to computers being fast. We have not yet adjusted to the idea that they may behave in ways we do not fully understand, although that is starting to come.  Quantum computing, if it matures in the way its advocates promise, will not simply...

Efficiency is the Forgotten Lever in the AI Race 

The AI industry has developed a curious habit. Whenever power becomes scarce or expensive, the response is not to use less of it, but to go hunting for more.  New data centres are announced. Grid upgrades are demanded. Power purchase agreements are paraded like...

When Prediction Becomes Power

For most of history, power has belonged to those who could decide. Kings ruled because they judged. Generals won because they anticipated. Governments survived because they (sometimes) chose tolerably well, often with imperfect information and limited time. Thinking...

Why Most Award Entries Fail (and What Judges Actually Look For)

I spend a fair amount of time sitting on judging panels for industry awards. This year, over the Christmas period, that included judging the Data Centre World Awards (DCW). I also judge the Global Connectivity Awards (GCA) later in the year. Take a...

The Art of Procrastination

By Peter Zanatta  There are two kinds of people in the world, those who dread deadlines and those who actually need them to deliver “stuff”. I belong firmly to the latter camp, the cliff-edge brigade. Give me a month to do something, and...